The field of digital marketing consists of the use of specific, targeted marketing tools through digital pathways and devices in order to promote a product or service to a wider, dependable audience of consumers.
The concept of digital marketing was originally developed in the 1980s by a company called the SoftAd Group. They created an advertising strategy for car manufacturers in which people could mail in cards from magazines and the company would send back a floppy disk that advertised various cars and offered free test drives. Since the 1980s, digital technologies have gone through an immense change and experienced exponential growth. Because of this growth, the field of digital media has followed suit with a vast expansion of the use of digital media advertising. It is estimated that digital marketing expenditures increased by 48% in 2010, and that there are approximately 4.5 million media advertisements displayed per year.
Digital Marketing Strategies and Developments
Some of the most prominent strategies of digital marketing are Search Engine Marketing, Search Engine Optimization, Content Marketing, Content Automation, Campaign Marketing, and E-Commerce Marketing. However, since the digital marketing field must evolve as quickly as the technologies it operates within, there are permanently new marketing tactics in the digital world. Some of these newer developments include:
- Segmentation: Segmentation is the targeting of specific markets, resulting in the separation of sub-markets, has become a focus of digital marketing both with business-to-consumer and business-to-business divisions.
- Influencer Marketing: Influencers are the important sections of similar communities that have the power to increase sales and customer loyalty. To engage these influencers has become a large goal of some branches of digital marketing. Different types of paid advertising campaigns, like those displayed through Google or Facebook, can be an effective way to reach these influencers. Or, digital marketers could use Social Customer Relationship Management software such as SAP C4C, Sage CRM, Salesforce CRM, and Microsoft Dynamics.
- Online Behavioral Advertising: This strategy utilizes the technique of aggregating the online activities, purchases, and changes of behavior of consumers in order to cater online advertisements to the habits and interests of the individual or demographic of user.
- Collaborative Environment: An environment of collaboration can be made when a group or organization works alongside the service provider and the technology or advertising companies to enhance communication, information distribution, and energy equally and productively between all of the groups.
Reflective essay assignments on any topic require students to write on how something – anything from a book to an article to a person to an event – has profoundly affected them either negatively or positively. Writing this kind of assignment in marketing is no different. Here are five suggestions for writing a great marketing reflective essay for a top grade:
There is a lot to discuss in the field of marketing, and since it’s always changing you should be able to find original topics fairly easily. Brainstorm a few concepts, readings, or advertisements you have enjoyed. Focus on something in which you can find other supportive information so you can explore your subject thoroughly. Pick out a few major themes and start looking for some evidence supporting your initial ideas.
In marketing reflective essay assignments it’s not enough to merely present a topic and provide evidence in support of your thesis. You should provide some background as to the reason you selected the topic to begin with. How has it shaped your views towards the subject in general? How does it influence your decisions in other aspects of this field of study? These questions should give you a greater personal understanding of how the topic has impacted your life.
All great papers should be well-structured to help readers understand all of the points a writer is trying to convey. In this kind of assignment it’s good to start with an outline where you organize things logically. Before getting into the body paragraphs you might start with an intro that expresses the questions you answered above. This gives the reader some insight as to how your paper will develop.
Unlike other types of writing assignments, a marketing reflective essay closely resembles a kind of short story – starting from how something has personally impacted you to a personal analysis of the kinds of things surrounding the topic. It’s a good idea to employ the use of some descriptive language to get your ideas across more clearly. It’s still good to use simple English but you can move away from using strict academic language.
Lastly, it’s a good idea to use your concluding paragraph to summarize your findings. Touch on each body paragraph in a few sentences, but more importantly show what it all means in terms of how this has affected your life. A good summary will bring the reader back to the beginning and provide a sense of closure to your essay.