Unit 1 The Business Environment Assignment Brief Level 3

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Unit 1: The Business Environment | Assignment 1 (P1, P2, P3, P4, M1, D1)

This document provides all 6 criteria that are submitted for Assignment 1

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Unit 1: The Business Environment


Mr Edwards

Internal Verifier:

Mr Coakley

Assignment Verification:

21st September 2010

Date set:


1st October 2010

Final Completion Date:

10th December 2010


(Unit Deadlines)

P1– 11th October 2010

P2 - 18th October 2010

P3 – 8th November 2010

P4 - 15th November 2010

P5 – 22nd November 2010

P6 - 10th December

M1 – 10th December 2010

M2 – 10th December 2010

D1 – 10th December 2010


Unit 1: 60

Credits Achieved


Unit Introduction:

Learners new to the studying of business will already be familiar with organisations through having dealt

with them as customers or employees. One of the aims of this unit is to help learners to build on these

experiences and learn to 'walk in the shoes' of owners, stakeholders and managers of organisations.

The unit introduces learners to a range of business activities. They will consider the purposes of different

organisations and the influence of stakeholders and how businesses organise themselves through strategic

planning and organisational structures.

Learners will then explore the dynamic nature of organisations through studying the impact of external

(political, legal and social) influences on business operations.

Next, they will study the fundamental economic principles that impact on businesses.

By studying two different business environments learners will gain some insight into how businesses operate

in different parts of the world and how the development of a global marketplace impacts on all businesses.

Learning outcomes

On completion of this unit a learner should:

1 Know the range of different businesses and their ownership

2 Understand how businesses are organised to achieve their purposes

3 Know the impact of the economic environment on businesses

4 Know how political, legal and social factors impact on business.

Unit Content:

1 Know the range of different businesses and their ownership

Range of different businesses: local; national; international; global; public; private; not-for-profit/voluntary;

sectors of business activity (primary, secondary and tertiary)

Business purposes: supply of products or services; difference between profit and not-for profit organisations

Ownership: public, private and voluntary sectors; types of ownership (sole trader, partnerships, private

and public limited companies, government departments, government agencies, worker cooperatives,

charitable trusts); main implications of different types of ownership on businesses (extent of liability,

limitations to operation for public and charitable organisations)

Key stakeholders: customers; employees; suppliers; owners; trade unions; employer associations;

local and national communities; governments; influence of stakeholders on organisations

2 Understand how businesses are organised to achieve their purposes

Organisational structures: purpose (division of work, lines of control and communication); types of

structure (functional, geographic, product, type of customer); diagrammatic representation of structure

(organisation charts); span of control

Functional area: finance; marketing; production; customer service; sales; human resources.

Strategic planning: mission and values; development of strategic aims and objectives; cascading of

objectives throughout the organisation; strategic planning process; use of SMART (specific, measurable,

achievable, resourced, time-bound) objectives

Influencing factors: stakeholders; business environment; business type and ownership.

Different aims: private sector aims (breakeven, survival, profit maximisation, growth); public sector

aims (service provision, cost limitation, value for money, meeting government standards, growth

of range of provision)

3 Know the impact of the economic environment on businesses

Economic: importance of stability; impact on business of changes in the economic environment

(growth, recession, ripple effect); levels of inflation; availability and cost of credit; labour; changes

in government policy (legal, fiscal, monetary)

Demand: influenced by affordability; competition; availability of substitutes; level of Gross Domestic

Product (GDP); needs and aspirations of consumers

Supply: Influenced by availability of raw materials and labour; logistics; ability to produce profitably;

competition for raw materials; government support

Changes in supply and demand: supply and demand curves; elasticity of demand; price sensitivity;

influence of branding on price sensitivity

Global interaction: levels and types of interdependence (supply chains, ownership of businesses,

movement of capital and business operations, reducing ability of national governments to regulate

global businesses)

4 Know how political, legal and social factors impact on businesses

Political: political stability; government support for different types of organisations eg private, voluntary,

public; fiscal eg levels and types of taxation; direct support eg grants, loans; providing infrastructure

eg transport; internet; enhancing skills of the working population eg education, training, research;

organisations to support businesses eg Business Link; membership of international trading communities

eg European Union

Legal: providing framework for business eg company law; protecting consumers and employees

eg contract law, employment law, consumer protection; ensuring fair and honest trading

eg competition law.

Social: demographic issues eg population growth or decline; changes in structure eg ageing; households

and families; education; attitude to work; religions; attitudes to male and female roles; ethics


You are assigned by the Head of Business at Oxford School (Mr Coakley) to promote Business to YEAR 9 students. In this time of economic uncertainty, it is essential that year 9's have some understanding of how the business environment works so they have some basic understanding when they go on work experience. Produce a professional business report promoting one local Business and one national business (including photographs and product / service descriptions) this report will help Year 9's to see a professional report layout and help them understand what the purpose is of some businesses.


Research and describe one LOCAL Business (Charity) and one national large business of your choice. (E.g. Large PLC / LTD). Identify and describe PURPOSE and OWNERSHIP before linking these to the SIZE and SCALE of each organisation. Also think about the contrasts between these two businesses.


Describe the different stakeholders who influence the purpose of the two businesses in P1 using LOCAL and NATIONAL examples.


OUTLINE, and draw either by hand or on PC the Organisational chart for each Business and describe the key features of the organisational structure (e.g. flat or tall and functional areas)


DEVELOP the work you completed for P3 by explaining how the style of each organisation helps them to fulfil their purpose and their aims and objectives. Pay particular attention to PURPOSE and STRATEGIC PLANNING (AIMS / MISSIONS STATEMENTS).


DEVELOP the work you completed for P1,P2,P3 & P4 and move into merit criteria. Explain the points of view of different stakeholders seeking to influence the aims and objectives of the two contrasting organisations. Try to developed your PASS Criteria thinking


Describe the influence of two contrasting economic environments on business activities within a selected organisation (USE P.E.S.T.L.E TO HELP YOU)


Describe how POLICTICAL, LEGAL AND SOCIAL factors are impacting upon the business activities of one business organisation and their stakeholder (think about recruitment, promotion, product design and also focus on three social issues like ageing population)


Compare the challenges to selected business activities within a business organisation, in two different economic environments (develop P5 AND P6 into MERIT CRITERIA)


Analyse how political, legal and social factors have impacted on two contrasting organisations (develop P6 AND link in your understanding from P1,P2 P3 – complete two P.E.S.T.L.E ANALYSIS)


Evaluate the influence different stakeholders exert on one organisation (Develop M1, M2 and start linking your research to make judgements)


Evaluate how future changes in economic political, legal and social factors may impact on the strategy of one organisation (what if... FOCUS ON SOME REAL CHANGES AND FOLLOW YOUR THINKING THROUGH TO AN CONCLUSION)



Assessment Matrix Unit 1 is detailed above:

  1. Completed formal business report (WORD DOC.) featuring several Headings and sub sections with a content page, front page and page numbers.

  2. All students should make sure their written work is correctly referenced

  3. ALL students must have a bibliography at the back of their reports.


Quick Checklist:

Student tick:

Described two businesses(P1)

Described stakeholders for each business (P2)

Describe how two businesses are organised (P3)

Explain the style of organisation (P4)

Describe the influence of two economic factors (P5)

Describe P.E.S.T.L.E and how it impacts stakeholders(P6)

Explain the points of view of different stakeholders (M1)

Compare the challenges to a selected business of two different economic environments (M2)

Analyse P.E.S.T.L.E and its impact of two organisations (M3)

Evaluate the influence different stakeholders exert on one organisation (D1)

Evaluate how future changes in P.E.S.T.L.E will impact on a business (D2)


Plenty of resources and help available throughout the completion of this assignment…

www.ebitnow.com for continual advice and guidance and lesson notes / handouts.

Business education websites such as tutor2u.com, businessstudiesonline.co.uk, times100.com, BBC Bitesize Business, BBC.co.uk.

Other websites like yell.com, Oxford.gov.uk / Canterbury.gov.uk, businesslink.com. News websites like Oxford Mail, Daily Info, BBC, Times, Guardian etc.

After School Club on Mondays Week A OR Wednesday A.

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